As professional custom logo designers it is our job stay abreast of the trends in logo design. One of the design methodologies we have noticed lately in custom logo design is the use of facets of rich colors even in gradients – to produce a rich depth to the otherwise flat and angular iconic expression. We see this in the City of Melbourne’s logo, commissioned from Landor in 2009. The redesign of the custom logo cost Melbourne $625,000 – no kidding! This look has even morphed into the world of custom illustration, a recent high profile example of this being Charis Tsevis’s illustrations for this summer’s London Olympic Games.