“Simplify, simplify, simplify,” said Thoreau, and turns out he was darn right. As this Starbucks design progression shows, over time their logo has become simpler. This is the general trajectory for a company logo design over time, as the company matures and becomes more confident in it’s brand. This simplification process of bringing a previous illustration into a more iconic form, although nothing new, has become even more acute in recent years as companies compete for fast loading times on mobile devices.
TIME magazine has just done a slideshow of the 10 most notable logo redesigns of 2015; the thing we see in common is in no case did they become more complex. Each time the logo becomes more simple, more streamlined with fewer edges to take up less memory and time to load. More and more often, it takes a talented designer to preserve the meaning and personality of a brand with just a few simple lines.
We here at Business Logos have also embraced simplicity with our upcoming redesign, which we have pre-released on our Facebook and LinkedIN pages. Look for our new look to hit our website in the coming couple of weeks!
Hit us up for a redesign of your dated logo as well, we are always good for it. In fact if you say “Thoreau was right” in your inquiry we will give you 20% off a logo redesign. We are even up on the colors of the year, from Pantone, and everything else you need to create a stunning logo for your company.
The University of Northern Colorado just redesigned their logo and posted it last Friday. Those familiar with the old logo and the growing campus, know the redesign was well overdue. The old logo can be seen on sportslogos.net. The idea was a less ferocious, but more serious bear. This tight design puts UNC’s branding on the same level as big, expensive universities such as Duke and the University of Connecticut. The thing we really liked about this design is a custom font was used. A slab serifed font was developed and named “Greeley” after the town of Greeley, where UNC is located. Nothing is more powerful than when a logo design has a font that is totally unique.
Coming up this 12th of July, the commemoration of the 75th anniversary of the Battle of Britain will be held in England. Along with the events, the commemoration has this nice logo design. We might say some of the elements are too small for a business card but in this case the logo is more of a poster sized element, rather than a traditional logo design. To make sure all considerations are taken beforehand when designing your company logo give BusinessLogos a look .
It is always interesting to see the evolution of well known companies logo designs over time and market conditions. Take a look here at Business Insider for a look at great historical logo examples for Nokia, IBM, and other well known companies in the tech industry. If your company needs a great first logo design, or the current logo needs improvement go to BusinessLogos Inc.
The Boston Celtics are releasing an alternate logo, to be used on certain Adidas merchandise and also available for team owners, as reported by CBS Sports. We so often see over-embellished logo designs in terms of color and effects like gradients, glosses and special colors or inks. While we do not discourage the use of anything that makes a logo design look great; we can use this logo design to illustrate how a solid, confident, and professional one color logo design can often be superior.
One color logos read at a glance, and, if done strongly, leave a lasting impression in the customer’s mind. The big thing portrayed by a company or business who uses a one color logo is confidence, and global reach. It can be noted that CBS Sports’ logo is also one color, as is McDonald’s and many others. One color says the business is established, immune to trend and here to stay. As far as a classic franchise that is not going anywhere, well – the Boston Celtics are right up there and we applaud them for being retro-bold enough to go ahead with a beautiful one color logo design, even if it is an alternate.
One last thing we might add is the logo is almost an illustrated logo design, yet remains one color. It portrays a full Leprechaun holding a basketball, with a pipe in his mouth. Due to the iconic familiarity of the Celtic Leprechaun, we can almost see the shock or red hair and his Irish smirk. Well played, Celtics; the fans in our office will be shopping for this logo when it arrives on the Adidas gear.
Sometimes aside from the usual helping out small business owners and entrepreneurs who need custom, professional logo design, we get the opportunity to serve a local organization dedicated to the preservation of our beautiful and famous public land. Rock Canyon; near Provo, Utah has successfully fought off resort access road, mining, and condominium development for decades. As time passes; the pressures always mount back up to develop this natural wonder due to it’s proximity to major metropolitan areas in Utah.
Shown below are the six logo design concepts that Rock Canyon Preservation Alliance received in three business days after making their order to review. In this case they picked the first concept, with no changes. We really like that of course, and it also preserves the original intention of the artist with no dilution.
Upon receiving their initial logo design concepts, Rock Canyon Preservation Alliance has this to say:
“”These concepts are drop-dead wonderful! I’m totally AMAZED!!! A big thanks to Paul . . . and Tim!
If it were not for grassroots local defense of Rock Canyon, it’s beautiful vistas would have been given over to longtime outside interests long ago. Due to the unyielding efforts of local citizens, this dramatically framed sheer canyon mouth remains pristine, and open to the native flora, fauna and provides the nearby urban public with much needed space for recreation in a beautiful outdoor environment.
We have been honored to design this awesome custom logo, and to get further details of the organization’s activities check them out here: http://www.rockcanyonutah.com/ …to get your own business or organization looking unstoppable go here.