We bend over backwards to make your custom logo perfect, guaranteed. Your entire brand identity is based off the logo in terms of color, look, and feel. Proper logo design is the keystone of your company… so trusting it to an automated logo maker or “free” logo maker is iffy at best. Our latest dessert related logo design is so friendly we just can’t stand it. This new gelato and sorbet company made full use of our unlimited revision policy until the color, typeface and icon were just perfect for them. We love a client that comes with a clear vision yet is open to our expert designers ideas.
A quick google search for “Gelato Logos” yields the following screenshot… which shows the sub-par level of design you will receive if you engage with the other companies, the contests, and the free logo maker gimmicks which use non-copyrightable icon banks. Anyone could end up with your same logo image!
Both Nebraska and Rhode Island recently redesigned their state logos. Nebraska paid something like $65,000 for their new logo design, and according to the Providence Journal, Rhode Island paid famous designer Milton Glaser $400,000 to execute their logo design. When a logo design costs this much, and public funds are being used, we think this at least opens the designs up for a little democratic critique. First up Nebraska, with the new slogan; “Good Life. Great Opportunity.”
The first thing we would say about this is it is not a pure logo. It is set inside this sort of business card shaped “poster” layout which uses the graphics at the bottom to play off the logo, and refer to the low rolling landscape of Nebraska, evoking a feeling of warmth, hospitality and tradition. The butter-yellow swoosh that weaves through the word Nebraska and forms the cross on both the “A”s looks nice but we have to say… how many swooshes/computer brushstrokes go through the word out there and form the cross on a letter or two? The other thing we would ask is will we even see the weaving of the swoosh when this design is printed very small, on a business card for example. It reads Nebraska clearly, even at a glance or at a distance, which is very important.
Next up, Rhode Island’s new logo, designed by Milton Glaser; designer of the famous “I love NY” logo.
We are not going to argue with Milton Glaser only to say that the type could be bigger for readability at a small size. Perhaps the tension or pull at the top could be retained with the type extending to the edges, making the entire design still a square, just larger type. The type is sized more like a poster than a traditional logo. Either way, the square shape is very utilitarian these days with the preponderance of square shaped social media profiles and applications that need to be filled. This logo could drop right in to most of those small square applications without any major redesign. Also, in the end the type can be positioned any way to the icon depending on the usage. Overall our hat is off to this modern icon based logo for Rhode Island.
Contact us today if you need it all considered by professional logo designers before starting your logo design process.
We developed this clean, friendly and slightly whimsical design that appeals to both adults and children for Harmony Young Ambassadors. We give deep discounts to charitable organizations like Harmony Young Ambassadors; which helps impoverished youth in the Los Angeles CA area. FInd them on Facebook at https://www.facebook.com/UnitedInHarmony/
“Simplify, simplify, simplify,” said Thoreau, and turns out he was darn right. As this Starbucks design progression shows, over time their logo has become simpler. This is the general trajectory for a company logo design over time, as the company matures and becomes more confident in it’s brand. This simplification process of bringing a previous illustration into a more iconic form, although nothing new, has become even more acute in recent years as companies compete for fast loading times on mobile devices.
TIME magazine has just done a slideshow of the 10 most notable logo redesigns of 2015; the thing we see in common is in no case did they become more complex. Each time the logo becomes more simple, more streamlined with fewer edges to take up less memory and time to load. More and more often, it takes a talented designer to preserve the meaning and personality of a brand with just a few simple lines.
We here at Business Logos have also embraced simplicity with our upcoming redesign, which we have pre-released on our Facebook and LinkedIN pages. Look for our new look to hit our website in the coming couple of weeks!
Hit us up for a redesign of your dated logo as well, we are always good for it. In fact if you say “Thoreau was right” in your inquiry we will give you 20% off a logo redesign. We are even up on the colors of the year, from Pantone, and everything else you need to create a stunning logo for your company.
Uh-Oh! It looks like someone went with a logo design company that doesn’t guarantee their work as original. This example of likely plagiarism was accidentally found while doing research by typing “construction logo” into Google.
At BusinessLogos, we guarantee all our design work to be original, and copyright-worthy. You do not have to worry about a similar logo chewing a piece out of your hard-earned brand. Don’t short your own company by chasing the lowest price out there on logo design. Most of those companies are using outsourced designers in India and the like, and the results are spotty at best.
As a business owner, you know that your brand is important. You can trust it to our North American design team. Our work is guaranteed, if you ever find a similar logo out there, which you won’t; we will re-design it, for free. Give us a try, you won’t regret it!