Apparently, the famous Sriracha rooster logo is done by an unknown Vietnamese street artist in the 1970’s before the owner of the company immigrated to the United States. Read the full history of the Sririacha logo design at Gizmodo here.
This is reminiscent of the student artist who created the original Nike logo swoosh symbol and received $35 dollars for her efforts. Few people know that artist was eventually found again by the CEO of Nike and given a gold and diamond ring as well as a large and undisclosed amount of money in the form of company stocks at a later date, once the start up shoemaker had made it big.
Turkey itself has also come up with a new logo design… at the cost of many months and many thousandth of dollars. As the Turkish News Hurriet Daily reports, this logo being used a small size will be a BIG problem! It is instances like these where we here at BusinessLogos are incredulous, as they spent lots of money and time on the design, as the article makes a point to mention. Readability and ease of use at a small size as well as large is one of the few sacred considerations that a real, experienced logo designer will consider when designing a logo.
