You heard right – 95%! One color portrays the confidence of an established company and has a very professional look, rather than trying too hard with computer effects and trendy colors combinations that will inevitably become dated. A logo creator must have true skill to produce a likeable one or two color logo, rather than lean on multiple colors and computer effects.
According to the folks at TechCrunch, some factors with top brand logo designs are:
- They are modest/simple
- Generally horizontal in aspect
- Almost HALF use only TYPE
We hope this will give you as a business owner, brand manager, or entrepreneur an edge when getting your existing logo designed, or coming up with a totally new one for your next venture. The old adage “Less is More” certainly applies in the creation of logo designs!
We would add one caveat of course: that the logo design still has to be awesome.
The article also goes on to say – HIRE A PROFESSIONAL LOGO DESIGNER, rather than a lame contest company or using a friend, neighbor or student you know, because this is most likely your very livelihood we are talking about. This shouldn’t be done as a side job, or something you want to skimp on.