The Boston Celtics are releasing an alternate logo, to be used on certain Adidas merchandise and also available for team owners, as reported by CBS Sports. We so often see over-embellished logo designs in terms of color and effects like gradients, glosses and special colors or inks. While we do not discourage the use of anything that makes a logo design look great; we can use this logo design to illustrate how a solid, confident, and professional one color logo design can often be superior.
One color logos read at a glance, and, if done strongly, leave a lasting impression in the customer’s mind. The big thing portrayed by a company or business who uses a one color logo is confidence, and global reach. It can be noted that CBS Sports’ logo is also one color, as is McDonald’s and many others. One color says the business is established, immune to trend and here to stay. As far as a classic franchise that is not going anywhere, well – the Boston Celtics are right up there and we applaud them for being retro-bold enough to go ahead with a beautiful one color logo design, even if it is an alternate.
One last thing we might add is the logo is almost an illustrated logo design, yet remains one color. It portrays a full Leprechaun holding a basketball, with a pipe in his mouth. Due to the iconic familiarity of the Celtic Leprechaun, we can almost see the shock or red hair and his Irish smirk. Well played, Celtics; the fans in our office will be shopping for this logo when it arrives on the Adidas gear.