2014 FIFA World Cup Logo
There has been some uproar over the content of the 2014 FIFA World Cup logo design. The logo icon is made up of multiple clasped hands. When one plays the game of soccer (or futbol, as they say) one always remembers the paramount rule of “NO HANDS”. You can do almost anything, as long as you do not use your hands.
In developing the logo design, the usual reasons of inclusiveness, welcome and togetherness were given for the use of hands. We see no problem with incorporating a theme into an icon design, but picking an opposing symbol to what the subject is about does seem questionable.
The other thing we would say about this World Cup logo design is that it relies on many gradients, making it cost double or more to print on anything. On a lower end press, it will hard to maintain consistency. Our advice would be to make it all flat colors. A luminous, jungle feel could still be easy enough to achieve, and it could even be stamped in huge numbers at little cost. In it’s current form, embroidering would be close to impossible.
We hope they have a flat version of it for certain uses; hopefully it does not lose too much when seen at a small size as well. To make sure all of the necessary considerations are taken into account from the outset, get a professional business logo designed for your company. Don’t trust just anyone to take care of your own company image.
