Sometimes we come across a logo that is so timeless and effective we have to share it. This is a logo design of this caliber. With Memorial Day occurring last weekend, and the 70th anniversary of D-Day today June 6, 2014; we were happy to see the Iraq and Afghanistan Veterans of America logo design looking, well… so perfect.
Here is a logo design that is both typographic and figurative, and also hearkens to the chevrons of rank on military uniforms. Purely in the abstract; the “group of figures” also marches along dutifully forward, giving the logo an active motion. It is a rare logo design that can capture all of these elements together, and in one color no less. With the use of only one color in the design, it can be printed cost effectively on any substrate, as well as reversed. It can be embroidered with ease.
All these small factors working together makes this logo timeless, durable, and effective to print or reproduce on just about anything. In the long run, it also looks very confident. Gradients and effects may be appealing in some cases but the general rule in logo design is simplicity and ease of legibility. To achieve that as well as a great conceptual element is why we give this veteran’s logo design very high marks.
When getting your own logo designed, think big for your business and consider timelessness, and ease for reproduction to save you time, hassles and money down the road. Also, if you are a Veteran’s group of any kind, we invite you to inquire about our deep discounts available for you. You can be assured of your designers enthusiasm for your logo design project.
To see the IAVA’s good works take a look at their website: http://iava.org/press-room/press-releases/after-secretary-shinseki-resignation-new-vets-announce-path-forward-reform
