Tataroglu is our most recent international client. After a brief discussion of what look and feel they had in mind we gave them eight unique concepts to choose from. The chosen logo reflects mass, strength and durability – all qualities requested by the company. The icon design of the strong man is a social realist rendition of an ancient Tatar, coming full circle conceptually as Tataroglu means in Turkish – “Son of a Tatar” We were able to wrap up historical reference, and conceptual look in a logo with high fidelity that can be easily embroidered, stamped or letter-pressed.