As we recently discussed in a article, many companies use subliminal messages in their logos to convey a message.  One of those who have received some attention lately is Wendy’s.  The Wendy’s new logo, released last year, had people buzzing about the subliminal message in the ruffles of the redheaded girls collar.  Can you see it?  Look hard and you will see one comforting little word….      MOM.    Surprisingly, Wendy’s announced recently, it was merely a coincidence.  (Yeah…right)


Can you see it?

Subliminal advertising is nothing new.  Advertisers spend a lot of time and money conveying the right message in their logo.  The purpose is sometimes to share a two-part message in one logo!  Take a closer look at some of the logos out there.  There are some real subtle marketing tactics with subliminal features that if you look real hard…. can you see them all?

A few examples of some good subliminal logos are Baskin Robbins, Tostitos and Dodge Trucks...built Ram tough.

Sometimes this subliminal technique is a little tricky, butyou have to be the judge.  Logos have changed more to “subtle” representations now a days and brand logos are an example of that.

We recently did one for a maker of custom golf carts. We found a way to convey his name subtly while showing some golf clubs and a golf cart wheel. Now people can either see the dog first, or the wheel/clubs combo first, but either way, there’s a second interpretation that, when discovered, strongly reinforces the logo in the viewer’s mind.

When using the subliminal technique with your logo here are a few points to keep in mind:

  1. Is your subliminal message so hard to find that only a trained logo designer can detect it? If so, then rethink your design.
  2. Overall does the logo convey your intended message?
  3. What is the nonverbal communication?  Is the graphic trying to communicate some feature or selling point?

Logos can be a blast.   Who knew?!  Here’s a little video we found…. some more creative subtle messages in logos to feast your eyes upon.

Enjoy and…. next time you have a Wendy’s burger and wonder why you are thinking of home and the cozy, comfort of “mom”…now ya know.