starbucks-logo-changes“Simplify, simplify, simplify,” said Thoreau, and turns out he was darn right.  As this Starbucks design progression shows, over time their logo has become simpler.  This is the general trajectory for a company logo design over time, as the company matures and becomes more confident in it’s brand.  This simplification process of bringing a previous illustration into a more iconic form, although nothing new, has become even more acute in recent years as companies compete for fast loading times on mobile devices.

TIME magazine has just done a slideshow of the 10 most notable logo redesigns of 2015; the thing we see in common is in no case did they become more complex.  Each time the logo becomes more simple, more streamlined with fewer edges to take up less memory and time to load.  More and more often, it takes a talented designer to preserve the meaning and personality of a brand with just a few simple lines.

We here at Business Logos have also embraced simplicity with our upcoming redesign, which we have pre-released on our Facebook and LinkedIN pages.  Look for our new look to hit our website in the coming couple of weeks!

Hit us up for a redesign of your dated logo as well, we are always good for it.  In fact if you say “Thoreau was right” in your inquiry we will give you 20% off a logo redesign.  We are even up on the colors of the year, from Pantone, and everything else you need to create a stunning logo for your company.

With BG Brazilian Truffles, the tagline was tuned up.  The tagline came to us unkerned, and in the same font as the main letters in the logo – which have cutouts on the body of the letters to form a faceted look.  At this small size those facets blur out and make the tagline look as if it is a halftone.  The tagline was also not evenly spaced.  We were able to give the spacing some zing while using a font that allowed a little more space in between letters.  This makes small letters – such as in a tagline – readable at a small presentation size like on a business card, or website header rather than visually muddling together.  The larger dots in the border on the second version will also read better at a small size.  A logo should be durable at many sizes, and resolutions.

This is the attention to detail you get at