“Simplify, simplify, simplify,” said Thoreau, and turns out he was darn right.  As this Starbucks design progression shows, over time their logo has become simpler.  This is the general trajectory for a company logo design over time, as the company matures and becomes more confident in it’s brand.  This simplification process of bringing a previous illustration into a more iconic form, although nothing new, has become even more acute in recent years as companies compete for fast loading times on mobile devices.

TIME magazine has just done a slideshow of the 10 most notable logo redesigns of 2015; the thing we see in common is in no case did they become more complex.  Each time the logo becomes more simple, more streamlined with fewer edges to take up less memory and time to load.  More and more often, it takes a talented designer to preserve the meaning and personality of a brand with just a few simple lines.

We here at Business Logos have also embraced simplicity with our upcoming redesign, which we have pre-released on our Facebook and LinkedIN pages.  Look for our new look to hit our website in the coming couple of weeks!

Hit us up for a redesign of your dated logo as well, we are always good for it.  In fact if you say “Thoreau was right” in your inquiry we will give you 20% off a logo redesign.  We are even up on the colors of the year, from Pantone, and everything else you need to create a stunning logo for your company.

Our most recent logo design client, Rock Canyon Preservation Alliance.

Sometimes aside from the usual helping out small business owners and entrepreneurs who need custom, professional logo design, we get the opportunity to serve a local organization dedicated to the preservation of our beautiful and famous public land.  Rock Canyon; near Provo, Utah has successfully fought off resort access road, mining, and condominium development for decades.  As time passes; the pressures always mount back up to develop this natural wonder due to it’s proximity to major metropolitan areas in Utah.

Shown below are the six logo design concepts that Rock Canyon Preservation Alliance received in three business days after making their order to review.  In this case they picked the first concept, with no changes.  We really like that of course, and it also preserves the original intention of the artist with no dilution.

Logo design concepts received by Rock Canyon Preservation Alliance.

Upon receiving their initial logo design concepts, Rock Canyon Preservation Alliance has this to say:

“”These concepts are drop-dead wonderful!  I’m totally AMAZED!!!  A big thanks to Paul . . . and Tim!

If it were not for grassroots local defense of Rock Canyon, it’s beautiful vistas would have been given over to longtime outside interests long ago.  Due to the unyielding efforts of local citizens, this dramatically framed sheer canyon mouth remains pristine, and open to the native flora, fauna and provides the nearby urban public with much needed space for recreation in a beautiful outdoor environment.

We have been honored to design this awesome custom logo, and to get further details of the organization’s activities check them out here: http://www.rockcanyonutah.com/  …to get your own business or organization looking unstoppable go here.

Logo design for 70th anniversary of the D-Day landings.

With the truly historic 70th anniversary of the D-Day landings in Normandy, France – we noticed that the logo designed for the event is a real winner.  As we know, this day was the high water mark in the fight for freedom and democracy and the world would look much different today if the landing had not occurred.

Often military related logos are too official looking or clumsy, but not this one.  This logo portrays the flying eagle, symbolizing the more peaceful world which the future now holds; and the reversed out “70” in the eagle is a great way to incorporate the graphic and text.

The eagle, while an American national symbol feels smooth, positive and more inclusive to incorporate the alliance of nations that all participated in the early morning assault on the beaches of Normandy on June 6, 1944.  Here; the eagle is an icon for the soaring idea of liberty and freedom for which so many lives were sacrificed.

The logo design works in one color, or could be reversed if needed.  It uses timeless, clearly readable fonts and has not even a hint of trend, 3-D graphics, special effects or gradients.  It could be embroidered easily, and read at a small size – the final tests of a great logo design.  Just a well spaced, contemplative design that looks to the past and to the future of possibility as well.

Our hats are off to our veterans, and to the designers of this timeless and worthy logo design.

When designing your own logo for your business or event, be sure it’s custom, and done by the professionals.  If all the considerations mentioned in the above are not considered from the get go; much time and money can be wasted down the road and even worse, the brand recognition could be interrupted by an early change in look and feel of the logo and marketing collateral.  Trust the experts to get you a custom logo design that works.

Sometimes we have clients that want illustrations of fictional creatures, from an actual beancounter to a snowboarding yeti. We love those sorts of projects. Here’s a small sampling of what our designers have come up with.