With BG Brazilian Truffles, the tagline was tuned up. The tagline came to us unkerned, and in the same font as the main letters in the logo – which have cutouts on the body of the letters to form a faceted look. At this small size those facets blur out and make the tagline look as if it is a halftone. The tagline was also not evenly spaced. We were able to give the spacing some zing while using a font that allowed a little more space in between letters. This makes small letters – such as in a tagline – readable at a small presentation size like on a business card, or website header rather than visually muddling together. The larger dots in the border on the second version will also read better at a small size. A logo should be durable at many sizes, and resolutions.
This is the attention to detail you get at BusinessLogos.com.