The University of Northern Colorado just redesigned their logo and posted it last Friday.  Those familiar with the old logo and the growing campus, know the redesign was well overdue.  The old logo can be seen on sportslogos.net.  The idea was a less ferocious, but more serious bear.  This tight design puts UNC’s branding on the same level as big, expensive universities such as Duke and the University of Connecticut.  The thing we really liked about this design is a custom font was used.  A slab serifed font was developed and named “Greeley” after the town of Greeley, where UNC is located.  Nothing is more powerful than when a logo design has a font that is totally unique.

 

Coming up this 12th of July, the commemoration of the 75th anniversary of the Battle of Britain will be held in England.  Along with the events, the commemoration has this nice logo design.  We might say some of the elements are too small for a business card but in this case the logo is more of a poster sized element, rather than a traditional logo design.  To make sure all considerations are taken beforehand when designing your company logo give BusinessLogos a look .

 

It is always interesting to see the evolution of well known companies logo designs over time and market conditions.  Take a look here at Business Insider for a look at great historical logo examples for Nokia, IBM, and other well known companies in the tech industry.  If your company needs a great first logo design, or the current logo needs improvement go to BusinessLogos Inc.

This has to be one of the finer examples of logo design coming out lately… Kalashnikov manufactures the famous Russian AK-47 automatic rifle – perhaps the most ubiquitous rifle in the world and the only rifle to be featured on a national flag. (Mozambique)

The iconic banana clip of the AK-47 worked seamlessly into the “K” monogram leaves us with nothing much to say, other than; we couldn’t have done it better ourselves.  We won’t second guess this new logo as we see it as a great design both visually and conceptually.

Here are a few pieces from Kalshnikov’s new advertising:

 

 

We have to say “Bravo” to Pizza Hut and Yum Brands, for the execution of the new logo since we love one color designs.  The big branding firms know that one color is bold, confident and effective for a logo design.  Business owners are often tempted to make the newest, and trendiest looking logo for their company but a one color will stand the test of time and save a ton of money over the years on reproduction costs.  A one color logo cannot lean on computer dated computer effects or a trend, but must be designed with real skill and forethought, inspired by the swirl of tomato sauce on a fresh circle of dough.  A final advantage of a one color logo is that potential customers register the name and image faster; which is important in these days of shorter attention spans and hectic schedules.  For more on the new Pizza Hut logo, check out Businessweek.

Cornell Tech also got a big new logo with some interesting attributes.  It was designed in a square, to fit into all the square icons and profiles now found on the web, and as well, at a large size the logo is made of many separate lines which will allow the department to superimpose the logo on all sorts of imagery for an awesome watermark like effect.  We have to take out hats off to a great logo design that is so optimized for both very small and very huge sizes.  Great foresight and planning!

Last but not least, the Cheboygan Area Schools dodged the entire native American debate that has played out with logos of late by ditching their old depiction of the profile of a native Chief. The revamped brand features just the headdress adorning the “C” in a classic block letter.  For logo design with clear, bold vision, visit us at businesslogos.com.

 

In the news this week, Sun Broadcast Group released their new logo design.  Never heard of Sun Broadcast Group?  Neither had we – but we are impressed with their new logo design.  What we like about it is it’s cleanliness, and that the icon can be used as a stand alone if needed (at the bottom corner of the TV screen, for example).

In other semi-obscure logo news the 2015 Preakness logo design has been revealed.  For those who do not know what it is, it is the “140th running of the middle jewel of horse racing’s Triple Crown.”  While we have seen this style of horse many times before and wish there was more originality to the logo, overall, it looks nice. The three views give the sense of motion around the oval track, as if you were there at the races.

The final logo design we take a look at is the insignia of Ukraine’s all volunteer “Donbass” Battalion.  While we distance ourselves politically from this semi-obscure conflict, we do enjoy the dramatic rendition of a diving falcon.  The design is made of flat color, made to be embroidered – and the haunting depiction of the descending bird of prey is appropriate for an aggressive and motivated group of soldiers.  Certainly good for morale.

If any designers out there feel they’d like their work critiqued by a team of experienced experts, go ahead and send it to us at info@businesslogos.com.