“Simplify, simplify, simplify,” said Thoreau, and turns out he was darn right. As this Starbucks design progression shows, over time their logo has become simpler. This is the general trajectory for a company logo design over time, as the company matures and becomes more confident in it’s brand. This simplification process of bringing a previous illustration into a more iconic form, although nothing new, has become even more acute in recent years as companies compete for fast loading times on mobile devices.
TIME magazine has just done a slideshow of the 10 most notable logo redesigns of 2015; the thing we see in common is in no case did they become more complex. Each time the logo becomes more simple, more streamlined with fewer edges to take up less memory and time to load. More and more often, it takes a talented designer to preserve the meaning and personality of a brand with just a few simple lines.
We here at Business Logos have also embraced simplicity with our upcoming redesign, which we have pre-released on our Facebook and LinkedIN pages. Look for our new look to hit our website in the coming couple of weeks!
Hit us up for a redesign of your dated logo as well, we are always good for it. In fact if you say “Thoreau was right” in your inquiry we will give you 20% off a logo redesign. We are even up on the colors of the year, from Pantone, and everything else you need to create a stunning logo for your company.
Uh-Oh! It looks like someone went with a logo design company that doesn’t guarantee their work as original. This example of likely plagiarism was accidentally found while doing research by typing “construction logo” into Google.
At BusinessLogos, we guarantee all our design work to be original, and copyright-worthy. You do not have to worry about a similar logo chewing a piece out of your hard-earned brand. Don’t short your own company by chasing the lowest price out there on logo design. Most of those companies are using outsourced designers in India and the like, and the results are spotty at best.
As a business owner, you know that your brand is important. You can trust it to our North American design team. Our work is guaranteed, if you ever find a similar logo out there, which you won’t; we will re-design it, for free. Give us a try, you won’t regret it!
Once in a while, we pause from reporting on the logo designs in the news, and crow about one of the designs we at BusinessLogos have done for an interesting client. In this case a permanent cosmetic salon logo we recently designed. They came to us with the name “Forever Flawless” and a request for an icon that is made up of two “F”s which also form an infinity sign.
After seeing how this looked on paper, they decided to lay off of the “F”s and go with a wispy, hand drawn feather that curves to form an infinity sign.
The client came back with requests to refine the feather, and begin to match up typefaces that compliment it. In the following graphic we can see the revisions to the feather, and finally the finished design!
… But we did not stop there. Flawless Forever then decided to let us design their stationery. We do four to five versions of each item, and then let the client finalize, revise, mix and match with those for a final product that is just so for them, which you can see here:
To clean up, or develop a new image for your business, give us a visit!
It is always interesting to see the evolution of well known companies logo designs over time and market conditions. Take a look here at Business Insider for a look at great historical logo examples for Nokia, IBM, and other well known companies in the tech industry. If your company needs a great first logo design, or the current logo needs improvement go to BusinessLogos Inc.
We have to say “Bravo” to Pizza Hut and Yum Brands, for the execution of the new logo since we love one color designs. The big branding firms know that one color is bold, confident and effective for a logo design. Business owners are often tempted to make the newest, and trendiest looking logo for their company but a one color will stand the test of time and save a ton of money over the years on reproduction costs. A one color logo cannot lean on computer dated computer effects or a trend, but must be designed with real skill and forethought, inspired by the swirl of tomato sauce on a fresh circle of dough. A final advantage of a one color logo is that potential customers register the name and image faster; which is important in these days of shorter attention spans and hectic schedules. For more on the new Pizza Hut logo, check out Businessweek.
Cornell Tech also got a big new logo with some interesting attributes. It was designed in a square, to fit into all the square icons and profiles now found on the web, and as well, at a large size the logo is made of many separate lines which will allow the department to superimpose the logo on all sorts of imagery for an awesome watermark like effect. We have to take out hats off to a great logo design that is so optimized for both very small and very huge sizes. Great foresight and planning!
Last but not least, the Cheboygan Area Schools dodged the entire native American debate that has played out with logos of late by ditching their old depiction of the profile of a native Chief. The revamped brand features just the headdress adorning the “C” in a classic block letter. For logo design with clear, bold vision, visit us at businesslogos.com.