Apparently, the famous Sriracha rooster logo is done by an unknown Vietnamese street artist in the 1970’s before the owner of the company immigrated to the United States.  Read the full history of the Sririacha logo design at Gizmodo here.

This is reminiscent of the student artist who created the original Nike logo swoosh symbol and received $35 dollars for her efforts.  Few people know that artist was eventually found again by the CEO of Nike and given a gold and diamond ring as well as a large and undisclosed amount of money in the form of company stocks at a later date, once the start up shoemaker had made it big.

Turkey itself has also come up with a new logo design… at the cost of many months and many thousandth of dollars.  As the Turkish News Hurriet Daily reports, this logo being used a small size will be a BIG problem!  It is instances like these where we here at BusinessLogos are incredulous, as they spent lots of money and time on the design, as the article makes a point to mention. Readability and ease of use at a small size as well as large is one of the few sacred considerations that a real, experienced logo designer will consider when designing a logo.

You heard right – 95%!  One color portrays the confidence of an established company and has a very professional look, rather than trying too hard with computer effects and trendy colors combinations that will inevitably become dated.  A logo creator must have true skill to produce a likeable one or two color logo, rather than lean on multiple colors and computer effects.

According to the folks at TechCrunch, some factors with top brand logo designs are:

• They are modest/simple
• Generally horizontal in aspect
• Almost HALF use only TYPE

We hope this will give you as a business owner, brand manager, or entrepreneur an edge when getting your existing logo designed, or coming up with a totally new one for your next venture.  The old adage “Less is More” certainly applies in the creation of logo designs!

We would add one caveat of course: that the logo design still has to be awesome.

The article also goes on to say – HIRE A PROFESSIONAL LOGO DESIGNER, rather than a lame contest company or using a friend, neighbor or student you know, because this is most likely your very livelihood we are talking about. This shouldn’t be done as a side job, or something you want to skimp on.

The “arch” logo design

Many times, a client will see a logo and ask that we design one exactly like it for them. We try to steer our clients towards original, fresh design, so this will be our first warning sign about a potentially problematic client. It works out best when clients give us design inspiration (rather than a template to copy exactly) because we can get a sense of their design taste, and get them a logo they love sooner. Exact imitation is not design, it’s photocopying.

Other times, a designer will simply change the name or initials and work the same idea into the next design concept. It’s easy to keep 5-10 design layout templates, and just switch out the name. It happens when the designer has to shovel out as much work in a short time as possible in order to make his time profitable. This is unfortunate, and it happens more at the contest driven, lowly paid logo design sites that have no art direction.  These sites are easy to spot, as they offer way too many logo concepts for a ridiculously low price, as opposed to professional logo design houses, who do their research and ensure the originality of the design.

Anyhow, someone finally compiled a huge info graphic showing the many overused logo design concepts floating around out there.  You can use this handy guide to steer you away from the overused and over-rated.  Trust the durability of your custom business logo design to the professionals.  We sure would not want to be any of these companies, and then find out several other businesses use the same logo concept.

We can tell you as logo designers we have seen them all, and logo designs like them many times over the years. We will always steer our clients to a more original path, no matter what their instructions are.

This is because we don’t want our work to end up on sites like these.

We are proud of our work and our designers.  We offer a free new logo design if your logo is found to be too similar to anything out there, as part of our satisfaction guarantee. We also part ways with designers that plagiarize or otherwise who that their hearts are just not into  producing quality, original design.

Our most recent logo design client, Rock Canyon Preservation Alliance.

Sometimes aside from the usual helping out small business owners and entrepreneurs who need custom, professional logo design, we get the opportunity to serve a local organization dedicated to the preservation of our beautiful and famous public land.  Rock Canyon; near Provo, Utah has successfully fought off resort access road, mining, and condominium development for decades.  As time passes; the pressures always mount back up to develop this natural wonder due to it’s proximity to major metropolitan areas in Utah.

Shown below are the six logo design concepts that Rock Canyon Preservation Alliance received in three business days after making their order to review.  In this case they picked the first concept, with no changes.  We really like that of course, and it also preserves the original intention of the artist with no dilution.

Logo design concepts received by Rock Canyon Preservation Alliance.

Upon receiving their initial logo design concepts, Rock Canyon Preservation Alliance has this to say:

“”These concepts are drop-dead wonderful!  I’m totally AMAZED!!!  A big thanks to Paul . . . and Tim!

If it were not for grassroots local defense of Rock Canyon, it’s beautiful vistas would have been given over to longtime outside interests long ago.  Due to the unyielding efforts of local citizens, this dramatically framed sheer canyon mouth remains pristine, and open to the native flora, fauna and provides the nearby urban public with much needed space for recreation in a beautiful outdoor environment.

We have been honored to design this awesome custom logo, and to get further details of the organization’s activities check them out here: http://www.rockcanyonutah.com/  …to get your own business or organization looking unstoppable go here.

When Highway 89 Media came to us to get a new logo, they sent us their website, company info and lots of great insight into the company. The best thing they sent, though, was this screenshot of some of the works of the great American artist, Maynard Dixon. They loved his visual style, and since us designers tend to think visually, the picture was literally worth a thousand words.

With these beautiful paintings in mind, we put our heads together and narrowed our concepts down to these four that they could choose from:

They loved #3, and immediately we began work on the stationery. They chose and finalized on this set:

I really like this design, since the back side of the card showed the artwork behind the logo. They were a great company to design for, and we hope to do the same for you!