Logo and Branding Design Mashup for Dec 2015


Rather than look like a start-up, often small business owners want to make their brand look high end, to appeal to the trust factor with an established look.  This is even more common now with the spread of e-commerce where there is no human interaction in the shop, and the entire feel of the company is based on the look of the logo design and website.  Simplicity and using the color black, or black and gold or silver always gets across the feeling of high class and luxury, as well as precision in manufacturing.  If colors are used they should be rich, say a mustard yellow as opposed to a bright one, or a blood red or burnt umber rather than a bright red.  You can read a great article about the inspiration for many modern luxury brands here, as you see what they have in common and how they are different.


Thoreau Knew Logo Design

starbucks-logo-changes“Simplify, simplify, simplify,” said Thoreau, and turns out he was darn right.  As this Starbucks design progression shows, over time their logo has become simpler.  This is the general trajectory for a company logo design over time, as the company matures and becomes more confident in it’s brand.  This simplification process of bringing a previous illustration into a more iconic form, although nothing new, has become even more acute in recent years as companies compete for fast loading times on mobile devices.

TIME magazine has just done a slideshow of the 10 most notable logo redesigns of 2015; the thing we see in common is in no case did they become more complex.  Each time the logo becomes more simple, more streamlined with fewer edges to take up less memory and time to load.  More and more often, it takes a talented designer to preserve the meaning and personality of a brand with just a few simple lines.

We here at Business Logos have also embraced simplicity with our upcoming redesign, which we have pre-released on our Facebook and LinkedIN pages.  Look for our new look to hit our website in the coming couple of weeks!

Hit us up for a redesign of your dated logo as well, we are always good for it.  In fact if you say “Thoreau was right” in your inquiry we will give you 20% off a logo redesign.  We are even up on the colors of the year, from Pantone, and everything else you need to create a stunning logo for your company.


Some members of our design team:


Kristin is one of our best logo designers with over 15 years experience in logo design and a BA in design from BYU.  She is excellent at everything from hard corporate design, to whimsical and fun expressions.  Kristin’s designs often have a subtle fine quality that is hard to put your finger on – it just hums.