When designing or art directing a logo, sometimes people forget that the logo should read quickly, and also pass the “thumbnail test”.  This means the logo should still read at a small size – and the detail works WITH the blurring effect of downsizing whether by pixels or just optically.  A gradient in the type, or modeling of an object may become a mess at a small size.  It is important to put in details that work with things – right down to the slight bleed expected on a printed business card, or the edge effect of a web resolution display.  At businesslogos.com you get attention to the durability of your logo across the size and display spectrum.  We can also do a one color version of your logo for special print and promo product jobs.

At BusinessLogos.com, we do much more than the initial logo for our clients.  We can further design your website, stationery and all other business forms to make you look professional and stand out.  Research proves that clients are more apt to pay promptly if your business looks professional.  Look top notch – and you will be treated top-notch.  Here is an invoice we recently did for KOI Castle in Indonesia.

These are the concepts presented to another one of our satisfied customers – a web video production company called “JWATT”.

This illustration we did for San Francisco Flatheads - http://www.sfflatheads.com/ – shows we can provide world class illustration, if necessary.  If you want a truly unique illustration or icon of your company Tow-Truck, Harley, Back-Hoe etc… in your logo – or a custom illustration of anything under the sun – come to BusinessLogos.com

Every quarter BusinessLogos.com awards an American business that has been judged an innovator, a free logo.

SOLAR ELECTRICAL SYSTEMS is the FY12 Q2 winner of this award! Companies are chosen by our panel based on ingenuity, and long term economic sustainability. Congratulations to SOLAR ELECTRICAL SYSTEMS.

Aside from household power, Solar Electrical makes a seamlessly shaped solar roof for the Toyota Prius EV.

Which Logo would you use?

http://www.solarelectricalsystems.com/

The type is kerned properly, ie. the BYU is evenly spaced and the tail of the R does not impact the a in “Radio”.  The tagline is spaced in a little as now the tops of the letters in the tagline have more visual space in the interaction created with the U and R, and a few other places. This lets us run the tagline much closer to the main word without the space looking crowded, giving a unified rather than a disjointed effect.

The last item are the radio waves; as it stands there are only two and they crash into the dot on the “i”.  Notice by using three marks and by subtle play with the negative space, the waves appear alive and vital, rather than cold, two dimensional and dead.  A tilt to the waves allows them not to clumsily hit the main typeface while giving more life to the logo itself.

At BusinessLogos.com you receive attention to detail in your logo.