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Category Archives: Logo Design 101
Paul Rand Quote
Paul Rand may have said this before the appearance of pen tablets, but the basic concept still applies – design with a human element is often appealing. Sometimes a business requires a true woodcut, old time, or hand drawn look. … Continue reading
Posted in Logo Design 101, Logos, Portfolio
Tagged design, drawing illustrative logo, graphic design, hand drawn, illustration, Paul Rand
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Logo Kerning
Is your logo kerned? Take a close look at how a few picas make a big difference in the level of perceived quality of a company. If you look around as you go through your day, you will notice many … Continue reading
Posted in Logo Design 101, Logos
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Vector vs. Raster Logo: Understanding the Difference Between a Vector and Raster Image-Part II
If we use a photo in your logo, this means the logo is now partially a raster image, and you lose all the benefits of having a vector image. Why does this happen? When a camera takes a photo, it … Continue reading
Posted in Logo Design 101
Tagged illustrator, Logo, logo design, pixels, raster, vector, vector logo
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Vector vs. Raster Logo: Why a Vector Logo Wins – Part 1
Here at Businesslogos.com, we love feeling the excitement our customers have about their new companies. Starting an organization takes passion, creativity, and hard work. But thankfully it doesn’t require being an expert in everything! Your job is to find seasoned … Continue reading
Posted in Logo Design 101
Tagged illustrator, Logo, logo design, raster, vector, vector logo
5 Comments