Coca Cola fell to number three this year, behind Google, and Apple. That feels about right… there is a small visual quiz at ABC News here, that lists the world’s top 30 strongest brands using visual hints from their corporate logo designs.
It is interesting to see the logo designs broken down a little to get a feel for the design that went into them. What do killer company logos have in common? Short answer, they are simple, read easily at a glance and at a small size, and also have an element of uniqueness to them.