This month as designers we mourn the passing of logo design great, Alan Peckolick, who designed the GM logo we know today, and typefaces for Pfizer, Mercedes Benz, as well as Revlon – and many other historical logos of the latter 20th and early 21st century. Many do not know that he was kicked out of the Pratt Institute of Art’s Illustration Department! He was accepted to the illustration school but was expelled after three months, for not showing improvement in drawing and illustration. At this point serendipity took over and Alan’s life took a turn for the better. At the suggestion of a friend, he changed over to graphic design, which he had not even heard of at that point. It turned out to be a good choice as Peckolick went on to become an historical figure in logo and type design, as well as author several books.
On a lighter note the Festival of Whales Foundation, of Dana Point California in Orange County, is having it’s annual logo design contest, open to the public. This is a great way for an up-and-coming designer to get some exposure, or for an established designer to pad their portfolio and accomplishments. What could be more fun than designing a logo with Grey Whales in it? We sure don’t know. It is also an opportunity to contribute artistic and design creativity to a worthy cause. A full info sheet on the specifications and design requirements is available now at The Dana Point Festival of Whales.
Also in Southern California, LA brand and construction master John Sofio is taking the branding of nightclubs, bars and restaurants to a new level, offering design and build service from the logo to the entire establishment, for a totally unified look and experience. This follows a greater trend of California businesses such as Optometrists and specialty doctors designing their walk in offices from the logo out – matching the entire space to a design concept, giving the customer the feel of a very sublime experience while shopping. As he says, from the logo design, the support pillars, down to the napkin rings. All we can say is WOW! …and we always love it when design can be incorporated so deeply into commercial projects which enrich our lives.
To further geek out fully on logo design here in our late summer 2017 report, we have heard that the Wonder Woman 2 logo can be peeked at here.