We have to say “Bravo” to Pizza Hut and Yum Brands, for the execution of the new logo since we love one color designs. The big branding firms know that one color is bold, confident and effective for a logo design. Business owners are often tempted to make the newest, and trendiest looking logo for their company but a one color will stand the test of time and save a ton of money over the years on reproduction costs. A one color logo cannot lean on computer dated computer effects or a trend, but must be designed with real skill and forethought, inspired by the swirl of tomato sauce on a fresh circle of dough. A final advantage of a one color logo is that potential customers register the name and image faster; which is important in these days of shorter attention spans and hectic schedules. For more on the new Pizza Hut logo, check out Businessweek.
Cornell Tech also got a big new logo with some interesting attributes. It was designed in a square, to fit into all the square icons and profiles now found on the web, and as well, at a large size the logo is made of many separate lines which will allow the department to superimpose the logo on all sorts of imagery for an awesome watermark like effect. We have to take out hats off to a great logo design that is so optimized for both very small and very huge sizes. Great foresight and planning!
Last but not least, the Cheboygan Area Schools dodged the entire native American debate that has played out with logos of late by ditching their old depiction of the profile of a native Chief. The revamped brand features just the headdress adorning the “C” in a classic block letter. For logo design with clear, bold vision, visit us at businesslogos.com.