Many times, a client will see a logo and ask that we design one exactly like it for them. We try to steer our clients towards original, fresh design, so this will be our first warning sign about a potentially problematic client. It works out best when clients give us design inspiration (rather than a template to copy exactly) because we can get a sense of their design taste, and get them a logo they love sooner. Exact imitation is not design, it’s photocopying.
Other times, a designer will simply change the name or initials and work the same idea into the next design concept. It’s easy to keep 5-10 design layout templates, and just switch out the name. It happens when the designer has to shovel out as much work in a short time as possible in order to make his time profitable. This is unfortunate, and it happens more at the contest driven, lowly paid logo design sites that have no art direction. These sites are easy to spot, as they offer way too many logo concepts for a ridiculously low price, as opposed to professional logo design houses, who do their research and ensure the originality of the design.
Anyhow, someone finally compiled a huge info graphic showing the many overused logo design concepts floating around out there. You can use this handy guide to steer you away from the overused and over-rated. Trust the durability of your custom business logo design to the professionals. We sure would not want to be any of these companies, and then find out several other businesses use the same logo concept.
We can tell you as logo designers we have seen them all, and logo designs like them many times over the years. We will always steer our clients to a more original path, no matter what their instructions are.
This is because we don’t want our work to end up on sites like these.
We are proud of our work and our designers. We offer a free new logo design if your logo is found to be too similar to anything out there, as part of our satisfaction guarantee. We also part ways with designers that plagiarize or otherwise who that their hearts are just not into producing quality, original design.