Since they say everything in Texas is bigger, we could not help noticing how huge the icon design, or symbol above the text is on this logo! Woah there, cowboy… when designing a professional looking logo design the icon and the name should have equal weight, as a general rule. Rules are made to be broken, however, especially where Texas is concerned; so we could live with just a small amount of downsizing to this icon, while still letting it be the dominant piece of the entire logo design. This icon design is just…massive.
In regards to the whole thing, we will give it a Not Bad rating, based on originality and execution. We see the “A” theme, for Arlington (and America?) and it has the look of a cattle brand. We can live with all of that, and it’s resemblance to Mall of America’s old logo design. It just doesn’t have a huge “wow” factor.
What bugs us most is the strange touching of the wave in the star, to the top of the “N” in Arlington. Yikes, people. Everything in the logo should have a reason. Sometimes doing something for the sake of doing it only, or acting on a serendipitous visual correlation like this can work. In this case it seems forced, and the straight line of the “N” does not really match the smooth curve coming down through the icon design. This just adds a point of tension in the logo, taking away from the icon and the name. I’m going to give the design studio the benefit of the doubt and guess that this occurred during the revision stage, by a committee (the worse thing that can happen to a logo is its presentation to a committee for disassembly).
Here we have the design, with our adjustments – por gratis. We can only hope the City of Arlington takes notice of our benevolent aid with their logo. Take a look below, and tell us there is not a better sense of balance and professionalism. Ahhh.
This example is to show that the last bit of spacing and design is very important when considering your logo design. When getting your logo designed, leave it to the logo design professionals and you will not have to make changes and redesign the logo down the road.