With the truly historic 70th anniversary of the D-Day landings in Normandy, France – we noticed that the logo designed for the event is a real winner. As we know, this day was the high water mark in the fight for freedom and democracy and the world would look much different today if the landing had not occurred.
Often military related logos are too official looking or clumsy, but not this one. This logo portrays the flying eagle, symbolizing the more peaceful world which the future now holds; and the reversed out “70” in the eagle is a great way to incorporate the graphic and text.
The eagle, while an American national symbol feels smooth, positive and more inclusive to incorporate the alliance of nations that all participated in the early morning assault on the beaches of Normandy on June 6, 1944. Here; the eagle is an icon for the soaring idea of liberty and freedom for which so many lives were sacrificed.
The logo design works in one color, or could be reversed if needed. It uses timeless, clearly readable fonts and has not even a hint of trend, 3-D graphics, special effects or gradients. It could be embroidered easily, and read at a small size – the final tests of a great logo design. Just a well spaced, contemplative design that looks to the past and to the future of possibility as well.
Our hats are off to our veterans, and to the designers of this timeless and worthy logo design.
When designing your own logo for your business or event, be sure it’s custom, and done by the professionals. If all the considerations mentioned in the above are not considered from the get go; much time and money can be wasted down the road and even worse, the brand recognition could be interrupted by an early change in look and feel of the logo and marketing collateral. Trust the experts to get you a custom logo design that works.