Being unique is very challenging for any emerging business. Getting more people to recognize your brand requires you to spend a lot of resources on advertising and marketing. You also need to be an innovator to gain great reviews from consumers and market analysts alike. Everything about your brand needs to “grab attention” to stand out in your industry, which requires producing a highly visual, creative, and quirky logo design. Your logo, being the emblem of your business, reveals the ultimate personality, tone of voice, and the kind of service you provide. As suggested by Inspiration Feed, an unconventional logo design when properly implemented is a great strategy to excel in this very demanding and stereotypical market. If you’re planning to try this approach, we have all the information you need to produce an unconventional logo for your business.
An Idea of An Unconventional Logo
Unconventional logos must have an easy to understand texts, shapes, fonts, colors, and icons. They are oftentimes viewed as the opposite of smart and formal logos that convey a professional or business-like image. To be original, you need to break these rules and create a never-before-seen design that could be a bit quirky, funky, attention-seeking, and sometimes intriguing (but not necessarily disturbing). They are creative pieces of design with symbols that can be abstract to most people.
Is It Applicable To My Firm?
Before we proceed with the steps, you should first ask the following questions:
• Why do you need to change your company’s emblem?
• Is it applicable in my firm?
• What if your business is on legal services? Of course, you need to keep your logo professional. You must either use the law firm’s name or go for the usual balance scale logo.
Keep in mind that one wrong move could tarnish your company’s image. Look at our previous post on Olive Garden. Their decision to change the logo has sent enraging reaction from their investors, reviewers, and brand advocates. Always consider the nature of your business first.
Keep An Eye On People
Do you want to change your logo mainly because it’s a trend? Before you submit to the practice, you should first spot the difference between a trend and a fad. Just because your competitor changed their logo, it does not necessarily dictate that you should follow it, too. As highlighted by Lets Get Wise, before you begin changing your brand’s emblem, you should first “peep through your neighbors curtains.” Before you jump into the bandwagon, find out why they’ve decided to redesign their long-recognized logo. Is it because they newly acquired a company or they’re uniquely targeting a market you haven’t reached before?
You will find the following tips below very useful in building your unique logo:
1. Think of unconventional ideas – A high quality graphical representation can’t be called innovative if is not derived from an unconventional idea. You should spend an ample amount of time for brainstorming. Think of the possible colors you should use and elements to put into your next logo. Do you need to embed a QR code, so customers can easily visit your mobile responsive site? Or do you want to add an Augmented Reality marker to add more graphics and appeal to your visuals? Remember that what really matters is that it has to be functional and distinct.
2. Originality – If you use the same design as your competitors, you will gain grave reviews from its advocates and analysts. Best to stick with what’s original yours, from the font typeface to the color.
3. Select Rarely Used Typefaces – BVLGARI and SAMSUNG are two of the logos that use a text-only interface. In case you want that for your company, you need to leverage the rarely used fonts on the market. Or create a new one to be on top of the game. Take note that using other brand’s typeface leads to an expensive lawsuit and licensing (and nobody wants that).
These are just some of the pointers, in case you wish to leverage the idea of unconventional logo for your business. Of course, here in Business logos, we still believe that your artist/designer is the ultimate key in bringing your brand to full success. At times, it pays to leave it to the experts.
About the Author
Jennifer Birch is a tech blogger, whose interests include coding web 2.0 applications, creating visual animations, and reading about graphic design. Say hi to Jenni via Google +.