Pandora finally ditches the typed out Trajan font –

We have lambasted Pandora’s logo in a past post.  It was Trajan, it was un-kerned…it was not noteworthy.  Some even said; it was nasty. What we see now is much much nicer, and indicative of the more established company Pandora has become.

Pandora now has a custom typeface made just for them, one of the holy grails of logo design, and attention paid to negative space/kerning.  The lack of an icon makes it simple, bold and long lasting.  This is a logo Pandora could keep for decades.  Consider us for a professional logo design from the get go, to help your small business compete with the big guys.

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