We have lambasted Pandora’s logo in a past post. It was Trajan, it was un-kerned…it was not noteworthy. Some even said; it was nasty. What we see now is much much nicer, and indicative of the more established company Pandora has become.
Pandora now has a custom typeface made just for them, one of the holy grails of logo design, and attention paid to negative space/kerning. The lack of an icon makes it simple, bold and long lasting. This is a logo Pandora could keep for decades. Consider us for a professional logo design from the get go, to help your small business compete with the big guys.